Upshift Marketing ("Upshift Marketing," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the rights you have under California law.
This policy applies to information collected through our website at upshiftmarketingresults.com and any related services we provide. By using our site, you agree to the practices described here.
Information we collect
Information you provide
We collect personal information when you voluntarily submit it through our site. This includes:
- Your name, email address, and phone number when you complete our contact form or request a free audit.
- Business information you share when you sign up for an onboarding package (business name, address, service area, niche, current website, social profiles).
- Your name and email address when you subscribe to our newsletter.
- Any other information you choose to provide when communicating with us directly, including by email or phone.
Information collected automatically
When you visit our site, certain information is collected automatically through cookies and similar technologies. This includes:
- Your IP address, approximate geographic location, browser type, operating system, and device characteristics.
- Pages you visit, time spent on each page, links clicked, and referring website.
- UTM parameters and other campaign identifiers used to attribute how you arrived at our site.
How we use your information
We use the information we collect for the following purposes:
- To respond to your inquiries, deliver requested audits, and provide the services you have engaged us for.
- To send our newsletter and related marketing communications, which you can unsubscribe from at any time.
- To onboard clients and manage ongoing engagements.
- To improve our website, content, and services based on aggregated usage data.
- To comply with legal obligations and enforce our agreements.
How we share your information
We do not sell your personal information. We share information only in the following limited circumstances:
- Service providers. We use third-party tools to operate our business, including Beehiiv (email newsletter platform), Netlify (website hosting and form submissions), Meta Platforms (advertising and conversion measurement via the Meta Pixel), and standard analytics providers. These providers process information on our behalf under contractual confidentiality obligations.
- Advertising partners. We use the Meta Pixel to measure the effectiveness of our advertising campaigns and to build audiences for retargeting on Meta platforms (Facebook and Instagram). The Meta Pixel collects information about your visits to our site, including pages viewed and actions taken, and shares this information with Meta in accordance with Meta's own data policies.
- Legal compliance. We may disclose information if required by law, court order, or legal process, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of others.
- Business transfers. If Upshift Marketing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Cookies and tracking
Our site uses cookies and similar technologies to remember your preferences, measure site traffic, and attribute marketing campaigns. Cookies are small data files stored in your browser. You can disable cookies through your browser settings, though doing so may affect site functionality.
The newsletter signup form on our site is provided by Beehiiv, which sets cookies to track how you arrived at the form (for example, from a marketing campaign). These cookies are governed by Beehiiv's own privacy policy.
We also use the Meta Pixel, which is a piece of code provided by Meta Platforms (the company that owns Facebook and Instagram). The Meta Pixel sets cookies that allow Meta to recognize you as a visitor to our site, measure conversions from our Meta ad campaigns, and show you relevant ads on Facebook and Instagram. You can review or adjust Meta's tracking and ad preferences through Meta's own settings at facebook.com/adpreferences/ad_settings.
Your California privacy rights
If you are a California resident, the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA") give you the following rights regarding your personal information:
Right to know
You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom we share it.
Right to delete
You have the right to request that we delete personal information we have collected from you, subject to certain exceptions under California law (such as records required for tax, audit, or legal compliance).
Right to correct
You have the right to request that we correct inaccurate personal information we hold about you.
Right to opt out of sale or sharing
We do not sell or share personal information for cross-context behavioral advertising as those terms are defined under the CPRA. If our practices change, we will update this policy and provide a clear opt-out mechanism.
Right to limit use of sensitive personal information
We do not collect sensitive personal information as defined under the CPRA (such as Social Security numbers, precise geolocation, or financial account credentials). If our practices change, we will give you the ability to limit such use.
Right to non-discrimination
We will not discriminate against you for exercising any of your California privacy rights. We will not deny you services, charge you a different price, or provide you a lower quality of service because you exercised these rights.
How to exercise your rights
To exercise any of the rights described above, contact us using the information at the bottom of this page. We will verify your identity before responding to your request, and we will respond within the timeframes required by California law (generally within 45 days, with one possible 45-day extension if needed).
You may also designate an authorized agent to make a request on your behalf. We may require written authorization from you confirming the agent's authority.
Data retention
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.
Children's privacy
Our site and services are intended for business owners and adults. We do not knowingly collect personal information from children under the age of 16. If you believe we have inadvertently collected such information, please contact us and we will delete it.
Third-party links
Our site may contain links to third-party websites and tools. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated through our website or by email where appropriate.
Contact us
If you have questions about this Privacy Policy, or to exercise any of your California privacy rights, contact us at: